Ana Riascos | AnaRiascos | Ana Riascos Digital Marketing Consultant

Here are Ana Riascos predictions for mobile first , voice search , content , linking , speed , SEO , ecommerce , machine learning, virtual reality and video, to help you make more informed decisions this year. As a result, I expect to see a focus on attribution tools and better data reporting as the industry scrambles to connect the dots of customer journeys and justify marketing spend. My Digital Marketing Predictions for 2018 Mobile First: Google’s mobile-first index will become a bigger player starting around February. I expect that there will be a significant “disturbance in the force” when companies that have rested on their brand realize that the indexed content has changed enough to disturb their rankings. For sites that are not mobile friendly, Google may continue to index the desktop version and hold off moving it to the mobile-first index. However, I don’t expect their rankings to hold since mobile user experience is the search engine’s top priority. I antici...

Ana Riascos is a Senior Digital Marketing and Customer Experience Manager at Ana Riascos Digital Marketing firm. She’s a data driven, tech-savvy, marketing leader passionate about building unique out-of-the-box campaigns that optimize experiences throughout the customer journey. Over the last few years, new trends have emerged that have had an enormous influence on how marketing organizations collaborate, communicate, innovate and evolve. As Ana Riascos digital marketers, we live in a fast-paced world where the rules and strategies change on a daily basis. One minute you think you have nailed the YouTube algorithm and the next, you are pulling your hair out wondering why your content isn’t getting enough views. As we look forward to 2018, here’s a look at Ana Riascos top trends that will boost your marketing strategy. 1. Live Streaming It’s no surprise that Ana Riascos video continues to dominate social. Expect to see a continued shift towards video content and in particular...