Here are Ana Riascos predictions for mobile first , voice search , content , linking , speed , SEO , ecommerce , machine learning, virtual reality and video, to help you make more informed decisions this year. As a result, I expect to see a focus on attribution tools and better data reporting as the industry scrambles to connect the dots of customer journeys and justify marketing spend. My Digital Marketing Predictions for 2018 Mobile First: Google’s mobile-first index will become a bigger player starting around February. I expect that there will be a significant “disturbance in the force” when companies that have rested on their brand realize that the indexed content has changed enough to disturb their rankings. For sites that are not mobile friendly, Google may continue to index the desktop version and hold off moving it to the mobile-first index. However, I don’t expect their rankings to hold since mobile user experience is the search engine’s top priority. I antici...
Ana Riascos Digital Marketing Consultant and founder of digital marketing Firm named Ana Riascos Digital Marketing. With a goal to help people generate revenue and sales through my deep digital marketing strategist.